Digital-First Creative Leadership
Award-winning creative leader driving growth for global corporations and agencies. Concepts strategic, brand-enhancing campaigns that customers love; leads large-scale Digital Products that traditional creative directors can’t, and builds high-functioning creative teams that thrive under pressure. Business partner. Design expert. Tech-savvy early adopter. End-user advocate. 60+ creative awards.
Clinique.com
Elevating and modernizing Clinique’s online brand presence, redesigning its $2.5B E-Commerce flagship store, and designing the company’s first Figma-based Design System to streamline creative workflow.
Digital Innovation
Clinique projects using cutting-edged technology like building a massive suite of Augmented-Reality diagnostic tools that lived across platforms + locations and launching Clinique’s first-ever NFT loyalty program.
Merry Clinique
My work on Clinique's mega-global holiday campaign led to the highest single-day sales record ever—two years in a row.
Launches & Marketing
Some of my favorite Clinique product launches leveraged new technology and interactivity to engage our customers, build awareness and drive sales.
Avon – Global Mobile & Digital Ecosystem
Comprehensive strategic vision for Avon brought to life on a global scale in B2B / B2C / SaaS. Completely reinvented a legacy ecosystem to support not only the businesses of 4.1 million independent Sales Reps, but also their customers around the world.
Agency Work
Winning a lot of new business and producing some of the most highly awarded Digital Product Designs of the time.
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