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Digital-First creative leadership
Business partner · Design expert · Tech-savvy early adopter · End-user advocate
Award-winning creative leader driving growth for global corporations and NYC agencies. Concepts strategic, brand-enhancing campaigns that customers love; leads large-scale Digital Products that traditional creative directors can’t, and builds high-functioning creative teams that thrive under pressure. Business partner. Design expert. Tech-savvy early adopter. End-user advocate. 60+ creative awards.
Expertise
Creative and Design Leadership
Marketing and Brand Strategy
Full-Stack Digital Product Design Leadership
Experience Design UX/UI Leadership
Concepting, Storytelling, Art Direction
Talent Transformation
EXPERIENCE
Sasha koren / Consulting
Executive Creative Director
Digital-First Creative Leadership
Brand + Marketing Design
Experience Design
Executive Creative Director
Global Digital Product + E-Commerce
2015–6/2023
Creative Director
Global Digital Product + E-Commerce
2010-2015
Senior Vice President
Creative Director
Firmwide Creative Director
Bank of America Account
Dotglu / Kirshenbaum Bond
Founding Creative Director
Digital
Creative Director
Art Director
Designer
AWARDS, CLIENT
2014–2023
AdAge B2B Best: Best Branded App – Avon Mobile Brochure App 2.0
Cannes Lion, Cyber: Shortlist, Interactive Video – Clinique Play With Pop
Cannes Lion, Entertainment: Shortlist, Interactive Video – Clinique Play With Pop
Cannes Lion, Mobile: Shortlist, Interactive Video – Clinique Play With Pop
Clio Image Award: Best Mass App – Avon Mobile Brochure App
Bronze Clio Award: Fashion & Beauty – Clinique Play With Pop
Gold Creativity International – Avon Mobile Brochure App
IAC International Advertising Competition: Best Catalog App – Avon Mobile Brochure App
ITunes: Best New App, Italy – Avon Mobile Brochure App
Webby’s People’s Choice Award: Social, Beauty – Clinique #FindmyID
WMA Mobile WebAward: Best Beauty or Fashion Mobile App – Avon Mobile Brochure App
WMA WebAward: Best Beauty or Fashion Website – Avon.Com Website
WMA WebAward: Best Catalog Website – Avon.Com Website
Appy Award: Shortlist, Business – Avon Mobile Brochure App
DigiDay Mobi & Sammy: Shortlist – Avon Mobile Brochure App
Pixel Award: Shortlist, Fashion and Beauty – Avon Mobile Brochure App
Pixel Award: Shortlist, Lifestyle – Avon Mobile Brochure App
AWARDS, AGENCY
2 Gold I.D. Magazine’s Interactive Media Medals – Discovery Channel Store Kiosks
Gold Midas Award – Bank of America, Small Business 24/7
2 Gold One Show Interactive Pencils – Discovery Channel Store Kiosks
Gold One Show Interactive Pencil – Levi Strauss Website
Silver One Show Interactive Pencil – Discovery Channel Store Kiosks
Silver One Show Interactive Pencil – Levi Strauss Website
Silver New Media Invision Medal – Levi Strauss Website
Bronze New Media Invision Medal – Discovery Channel Store Kiosks
Bronze New Media Invision Medal – Ross School Website
Ad Forum: Best Education Website – RISD Website
Clio Award – Levi Strauss Website
DMA Echo Award: Best Integrated Campaign – Beech-Nut Website, Online Advertising
EFFY Award: Outstanding Integrated Campaign – Redken Website, Online Advertising
John Caples International Award – Redken Website
John Caples International Award: Finalist – Beech-Nut Website
London Int’l Advertising Award: Best Educational Website – RISD Website
Monitor Award: Best Website – Levi Strauss Website
New York Festivals Award – Purina Cat Chow Website
New York Festivals Award – RISD Website
One Show Interactive: Merit – BAM Website
Point Communication’s Web Award: Highest Rated Apparel Site – Levi Strauss Website
Webby Awards: Honoree – Beech-Nut Website
WMA WebAward: Best Broadcasting Site – BBC America Website
WMA WebAward: Best Insurance Rich Media Ad – Liberty Mutual, Personal Market
WMA WebAward: Best Integrated Campaign – Beech-Nut Website + Online Advertising
WMA WebAward: Creativity In Rich Media – PBS “The Blues” Rich Media Campaign
WMA WebAward: Outstanding Website – Ban Deodorant Website
WMA WebAward: Outstanding Website – Bed Bath & Beyond Website
WMA WebAward: Outstanding Website – Edward Jones Website
WMA WebAward: Outstanding Website – Hartz Website
WMA WebAward: Outstanding Website – Jergns Website
WMA WebAward: Outstanding Website – Purina Cat Chow Website
WMA WebAward: Outstanding Website – Purina Meow Mix Website
WMA WebAward: Outstanding Website – Purina Special Care Website
WMA WebAward: Outstanding Website – Redken Website
WMA WebAward: Outstanding Website – Revlon Website
WMA WebAward: Outstanding Website – VivelleDot Website
WMA WebAward: Standard of Excellence – BAM Website
WMA WebAward: Standard of Excellence – Bioré Website
WMA WebAward: Standard of Excellence – EClassics Website
WMA WebAward: Standard of Excellence – Intuniv Website
WMA WebAward: Standard of Excellence – John Frieda Website
WMA WebAward: Standard of Excellence – Purina Tidy Cats Website
WMA WebAward: Standard of Excellence – RISD Website
WMA WebAward: Standard of Excellence – Ross School Website
COPYRIGHT 2023 SASHA KOREN