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Digital-First creative leadership
I’m a digital-first creative who’s spent half my career on the client side with global and Fortune 500 brands, and the other half at top digital agencies in NYC. I’ve led work across industries—from beauty and tech to CPG and finance—and created everything from record-breaking campaigns to complex, multi-platform ecosystems, as well as thousands of e-commerce, CRM, and marketing programs that drove growth.
I thrive where storytelling meets systems—bringing a tech-savvy, user-obsessed mindset to products, platforms, and experiences that create real business impact. Along the way, I’ve helped brands grow, won 60+ creative awards, and still love rolling up my sleeves to make something great.
Expertise
Creative strategy for digital, brand, and marketing
Product benefit storytelling and platform innovation
Leadership, team building, and people development
Full-Stack digital platform innovation
Deep beauty, e-commerce, and CRM experience
EXPERIENCE
Razorfish
Vice President
Group Creative Director
Samsung
2024–Present
Cerave
Executive Creative Director
Contract with Prime Content
2024–Present
Global Executive Creative Director
Product + E-Commerce
2015–2023
Global Creative Director
Digital Product + E-Commerce
2010–2015
Senior Vice President
Creative Director
Firmwide Creative Director
Bank of America Account
Dotglu
Founding Creative Director
Kirshenbaum Bond + Partners'
Digital + CRM Startup
Creative Director
Art Director
Designer
AWARDS, CLIENT
2014–2023
AdAge B2B Best: Best Branded App – Avon Mobile Brochure App 2.0
Cannes Lion, Cyber: Shortlist, Interactive Video – Clinique Play With Pop
Cannes Lion, Entertainment: Shortlist, Interactive Video – Clinique Play With Pop
Cannes Lion, Mobile: Shortlist, Interactive Video – Clinique Play With Pop
Clio Image Award: Best Mass App – Avon Mobile Brochure App
Bronze Clio Award: Fashion & Beauty – Clinique Play With Pop
Gold Creativity International – Avon Mobile Brochure App
IAC International Advertising Competition: Best Catalog App – Avon Mobile Brochure App
ITunes: Best New App, Italy – Avon Mobile Brochure App
Webby’s People’s Choice Award: Social, Beauty – Clinique #FindmyID
WMA Mobile WebAward: Best Beauty or Fashion Mobile App – Avon Mobile Brochure App
WMA WebAward: Best Beauty or Fashion Website – Avon.Com Website
WMA WebAward: Best Catalog Website – Avon.Com Website
Appy Award: Shortlist, Business – Avon Mobile Brochure App
DigiDay Mobi & Sammy: Shortlist – Avon Mobile Brochure App
Pixel Award: Shortlist, Fashion and Beauty – Avon Mobile Brochure App
Pixel Award: Shortlist, Lifestyle – Avon Mobile Brochure App
AWARDS, AGENCY
2 Gold I.D. Magazine’s Interactive Media Medals – Discovery Channel Store Kiosks
Gold Midas Award – Bank of America, Small Business 24/7
2 Gold One Show Interactive Pencils – Discovery Channel Store Kiosks
Gold One Show Interactive Pencil – Levi Strauss Website
Silver One Show Interactive Pencil – Discovery Channel Store Kiosks
Silver One Show Interactive Pencil – Levi Strauss Website
Silver New Media Invision Medal – Levi Strauss Website
Bronze New Media Invision Medal – Discovery Channel Store Kiosks
Bronze New Media Invision Medal – Ross School Website
Ad Forum: Best Education Website – RISD Website
Clio Award – Levi Strauss Website
DMA Echo Award: Best Integrated Campaign – Beech-Nut Website, Online Advertising
EFFY Award: Outstanding Integrated Campaign – Redken Website, Online Advertising
John Caples International Award – Redken Website
John Caples International Award: Finalist – Beech-Nut Website
London Int’l Advertising Award: Best Educational Website – RISD Website
Monitor Award: Best Website – Levi Strauss Website
New York Festivals Award – Purina Cat Chow Website
New York Festivals Award – RISD Website
One Show Interactive: Merit – BAM Website
Point Communication’s Web Award: Highest Rated Apparel Site – Levi Strauss Website
Webby Awards: Honoree – Beech-Nut Website
WMA WebAward: Best Broadcasting Site – BBC America Website
WMA WebAward: Best Insurance Rich Media Ad – Liberty Mutual, Personal Market
WMA WebAward: Best Integrated Campaign – Beech-Nut Website + Online Advertising
WMA WebAward: Creativity In Rich Media – PBS “The Blues” Rich Media Campaign
WMA WebAward: Outstanding Website – Ban Deodorant Website
WMA WebAward: Outstanding Website – Bed Bath & Beyond Website
WMA WebAward: Outstanding Website – Edward Jones Website
WMA WebAward: Outstanding Website – Hartz Website
WMA WebAward: Outstanding Website – Jergns Website
WMA WebAward: Outstanding Website – Purina Cat Chow Website
WMA WebAward: Outstanding Website – Purina Meow Mix Website
WMA WebAward: Outstanding Website – Purina Special Care Website
WMA WebAward: Outstanding Website – Redken Website
WMA WebAward: Outstanding Website – Revlon Website
WMA WebAward: Outstanding Website – VivelleDot Website
WMA WebAward: Standard of Excellence – BAM Website
WMA WebAward: Standard of Excellence – Bioré Website
WMA WebAward: Standard of Excellence – EClassics Website
WMA WebAward: Standard of Excellence – Intuniv Website
WMA WebAward: Standard of Excellence – John Frieda Website
WMA WebAward: Standard of Excellence – Purina Tidy Cats Website
WMA WebAward: Standard of Excellence – RISD Website
WMA WebAward: Standard of Excellence – Ross School Website
COPYRIGHT 2023 SASHA KOREN